Central China’s Hunan province has rapidly emerged as a key exporter of agricultural machinery, with shipments surging due to strong product adaptability, advancing technology, and a targeted global strategy.

In 2025, the province’s agricultural machinery exports reached 730 million yuan (about $107 million), a 65.6% year-on-year increase according to customs data. Germany has become the fastest-growing major overseas market, with exports soaring more than 100-fold in the first 11 months of the year to 120 million yuan.

This growth reflects not only competitive products but also a broader shift from exporting standalone equipment to delivering integrated solutions that combine technology, standards, branding, and services.

During the spring plowing season, a visit to Fuja Technology Co., Ltd. in Yiyang, Hunan, offered a glimpse of this transformation.

Inside its facilities, a range of high-tech “new farm tools” was on display: compact machines powered by new energy, crawler chassis capable of navigating the complex terrain, and autonomous systems that can independently plan operating routes.

“One of our smart spraying robots secured orders for 500 units from Italy and other European countries immediately after February field tests,” said Chen Fei, project manager at the company.

Another flagship product, the high-speed rice seedling production line, automates the entire process from sorting and seeding to soil covering and stacking. It meets the seedling requirements for 500 mu (33 hectares) of farmland in just eight hours and is gaining strong traction in Southeast Asia.

Hunan’s agricultural machinery has gained traction overseas for its compact design, flexibility, and cost-effectiveness. At the 2025 Africa International Agricultural Expo held in Kenya in last October, 10 companies from Hunan, including Zoomlion Agriculture Machinery, Hunan Nongyou Machinery Group, and Changsha Sunlight Agricultural Machinery Equipment, showcased 42 units of equipment, all of which were sold out on site. Orders signed with local distributors and large farms exceeded 10 million yuan.

In December last year, Hunan Nongyou Machinery Group shipped 38 containers carrying 152 rotary tillers to Southeast Asia within just 10 days.

“The natural environment in Southeast Asia is similar to that of Hunan, and the main crops are also comparable,” said Liu Ruoqiao, chairman of the group.

Around 70 percent of Hunan’s farmland lies in hilly and mountainous areas, where fragmented plots and uneven terrain have long made it difficult for large machinery to operate efficiently. Yet these constraints have driven a distinctive development path toward smaller, specialized, and more precise equipment.

The company has developed a rotary tiller capable of operating in mud as deep as 60 centimeters, with the ability to turn in place. Targeting the mechanization gap in cassava cultivation, a widely grown crop in Africa, the company has also developed a full suite of machinery covering planting, digging, collection, and processing. At the 2025 China-Africa Economic and Trade Expo, a buyer from Mozambique placed an order worth 5 million yuan for cassava harvesters.

Elsewhere in Hunan, Hunan Nongfu Machinery & Electronic Co., Ltd. in Chenzhou ranks among the national leaders in market share for crawler tractors. “We develop and manufacture whatever is most urgently needed in hilly and mountainous agriculture,” said Shou Yuanfeng, the company’s technical director, describing its innovation logic.

“When we looked overseas, we found that Southeast Asia, Africa, and South America also have extensive hilly terrain and a strong demand for compact, agile machinery. Hunan’s ‘hilly DNA’ aligns perfectly with many emerging markets,” he added.

While adaptability provides the foundation, intelligent technology has become the key to unlocking global markets.

Hunan has built an innovation ecosystem driven by enterprises, guided by market demand, and supported by close integration of enterprises, universities, research institutions, and users. Fuja Technology, for example, has partnered with Hunan Agricultural University to establish a key laboratory for intelligent seedling cultivation in southern China, achieving breakthroughs in precision high-speed seeding.

With Changsha, capital of Hunan, as the hub, the province is developing an innovation, research and development center for intelligent agricultural machinery, leveraging platforms such as the Yuelu Mountain Laboratory to tackle core technologies in intelligent sensing and precision operations.

Meanwhile, cities including Loudi, Chenzhou, and Changde are building specialized manufacturing bases for hilly-area machinery, niche equipment, and smart agricultural machinery, forming a differentiated industrial cluster.

Thanks to strong product performance and precise market positioning, Hunan’s agricultural machinery sector has evolved from simple product exports to a coordinated “going global” strategy encompassing technology, standards, brands, and services.

Nongyou Machinery Group has customized rice mills, harvesters, and other equipment for Indonesian clients, while establishing overseas factories in countries such as Nigeria and Indonesia. Its reliable and efficient after-sales service has helped drive rapid sales growth.

“More and more African clients are coming to us. Going global is no longer optional, but essential,” said Li Dianqin, general manager of an electromechanical company in Huaihua, Hunan. In recent years, the company has set up dedicated teams to systematically expand into African markets, moving beyond product exports to promote its brand and service offerings abroad.

By Sun Chao

Source: People’s Daily